Toll-related marketing and communication is not exactly going to earn your toll agency the same recognition or adoration as marketing for commercial brands like Amazon or GEICO – nor do toll agencies typically allocate that kind of money towards marketing and communication activities. However, marketing new road openings, communicating the advantages of opening [...]
The tolling industry has a lot to gain - or lose - from technology's rapid advancement. While the macro-effect on the tolling industry from some of the newer technologies (e.g. connected and autonomous vehicles) will not be fully understood for quite some time, there are other advancements currently being implemented that will have a more immediate effect.
As tolling and toll facilities become a more popular transportation infrastructure improvement choice for state agencies and an investment opportunity for private entities, there are more options for customer interaction than ever before. Differing business rules, tolling systems, tolling facilities, hours of operation, pricing models, back office payment options, and numerous system account [...]