Mark Hicks

About Mark Hicks

As a Senior Tolls Technology Specialist, Mark is an expert in the toll industry with experience in toll program administration, back office operations management, and toll system development.

Keys to Successful Communications with Your Toll-Paying Customers

By |2018-11-02T08:57:23+00:00July 26th, 2018|Tags: , , , |

Toll-related marketing and communication is not exactly going to earn your toll agency the same recognition or adoration as marketing for commercial brands like Amazon or GEICO – nor do toll agencies typically allocate that kind of money towards marketing and communication activities. However, marketing new road openings, communicating the advantages of opening [...]

Preparing for the Future: Technology’s Impact on Tolling

By |2018-11-02T08:59:27+00:00December 7th, 2017|Tags: , , , , |

The tolling industry has a lot to gain - or lose - from technology's rapid advancement. While the macro-effect on the tolling industry from some of the newer technologies (e.g. connected and autonomous vehicles) will not be fully understood for quite some time, there are other advancements currently being implemented that will have a more immediate effect.

Sharing Information to Improve the Tolling Industry

By |2018-11-02T09:19:04+00:00October 19th, 2016|Tags: , , , |

As tolling and toll facilities become a more popular transportation infrastructure improvement choice for state agencies and an investment opportunity for private entities, there are more options for customer interaction than ever before. Differing business rules, tolling systems, tolling facilities, hours of operation, pricing models, back office payment options, and numerous system account [...]