Florida Blue Retail Stores

Florida Blue wanted to develop a retail store to provide its products and services directly to existing and potential customers. In addition to providing a destination for its customers, Florida Blue saw its retail store as an opportunity to market and provide a more personal experience to the general community.

Utilizing a series of strategic planning sessions with Florida Blue’s internal facilities planning and marketing staff, RS&H developed a prototype design that would meet their objectives to provide improved, personalized services to their customers.

The project program includes a concierge/welcome area, self-service kiosks, demonstration bar, children’s zone, event lounge, custom media display and a “wall of solutions”, and private offices.

Project Details

Description Corporate
Corporate Workplace
Civil Engineering
HVAC/Mechanical Engineering
Electrical Engineering
Structural Engineering
Interior Design
Landscape Architecture
Location Multiple Locations
Client Florida Blue
Owner Florida Blue
Awards 2012 Merit Award Winner, American Institute of Architects Jacksonville Chapter
Delivery Method Design-Bid-Build


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