Florida Blue Retail Stores

Florida Blue wanted to develop a retail store to provide its products and services directly to existing and potential customers. In addition to providing a destination for its customers, Florida Blue saw its retail store as an opportunity to market and provide a more personal experience to the general community.

Utilizing a series of strategic planning sessions with Florida Blue’s internal facilities planning and marketing staff, RS&H developed a prototype design that would meet their objectives to provide improved, personalized services to their customers.

The project program includes a concierge/welcome area, self-service kiosks, demonstration bar, children’s zone, event lounge, custom media display and a “wall of solutions”, and private offices.