To complement their online success, a large internet bank engaged RS&H to design a prototypical in-line retail branch to create a real world presence. The bank wanted to build on the brand they had developed and create a retail environment that would be similar to the on-line experience that had made the bank so successful.
RS&H developed a “kit of parts” consisting of different sales and consulting areas. These areas can be utilized where appropriate as the bank deploys new branches. The areas are interactive and designed to educate the customer about the bank’s internet offerings and show them the power of their internet banking. It also gives the customer a place for real time transactions and one-on-one financial consultation.
The branch is casual and sleek. The “greeter” welcomes all visitors to the branch and assesses the best services to offer the guest. First time visitors are taken to the internet demonstration station, where the greeter introduces them to their web interface. From there the customer is guided to the internet kiosk where they are assisted in opening their new account. A seating area and coffee bar are provided for customers who want to bring their own laptops and take advantage of the internet hot spot inside the branch. This client continues to push the banking envelope and RS&H is proud to have helped support that approach with the design of its physical environment.