At the recent American Planning Association (APA) Georgia Chapter Fall Conference held in Augusta, Georgia, the RS&H-led Athens Transit Feasibility Study was awarded the 2016 Outstanding Initiative in Planning.

Our team served as the lead consultant to the Athens Transit System and were tasked with the identification of inefficiencies or duplication of services, particularly focusing on the University of Georgia transit system; the development of comprehensive service options through the understanding of the transit riders’ behaviors and preferences; and defining technological advancements to ensure the system maintains its leadership role in the transit community.

The project included extensive stakeholder coordination, working closely with community elected leaders and staff, a robust and comprehensive public involvement effort, the development of recommendations to increase the operational efficiency of the system, branding and marketing strategies, and the use of technology to enhance the user experience.

The study concluded that the public likes the transit system but wants it to run more frequently and to more places. The study proposed a number of short-term, mid-term and long-term route changes, covering the next 20 years.

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About the author

Krystal Modigell
Krystal Modigell
While Krystal leads internal communications as the Corporate Communications Manager at RS&H, she also enjoys producing engaging content for marketing purposes.