With more and more agencies converting to All Electronic Tolling (AET) and new agencies electing to start as an AET program, these organizations are using more aggressive tools to recoup outstanding funds.
Toll-related marketing and communication is not exactly going to earn your toll agency the same recognition or adoration as marketing for commercial brands like Amazon or GEICO – nor do toll agencies typically allocate that kind of money towards marketing and communication activities.
However, marketing new road openings, communicating the advantages of opening a transponder account, or providing timely information about an incident is no less important, especially to your toll-paying customers.
We are in an industry surrounded by change. We have seen and heard of the latest in new and emerging technologies that will change the way we know transportation. When, where, and how this change will impact each of us is still to be determined with the biggest debate being the “when.”
More and more commuters have recognized the convenience and benefits of managed lane roadways. Agencies are responding to this growing acceptance by expanding these facilities and creating a safe and efficient regional network of managed lanes. Due to the overall magnitude of these projects and their potential to dramatically improve mobility, agencies look to optimize toll operations by developing an end-to-end customer experience for motorists.
Connected and autonomous vehicle technology will ultimately reshape our entire transportation industry, writes RS&H Vice President and Tolls Service Group Leader Mike Davis in the latest issue of Florida Engineering Society Journal. You can read the entire story by clicking the link below: